it’s okay to not know where to start.
Let’s take it one step at a time…
what are your pain points?
Money
I don’t even know what to charge
I suspect I am not paying myself very much
I stink at tracking my finances
I need new gear but just can’t afford it
I’m ready to raise my prices but don’t know how
Time
I spend too much time at my computer
There’s just too much to do and I get overwhelmed
I’m not getting enough sleep
Emailing and texting clients takes me forever
I’m not sure I even know what a workflow is
Editing
My images don’t look consistent
I am overwhelmed by Lightroom
I’m still developing my style
Retouching stresses me out
I spend five hours processing one session
Files
I can never find things on my hard drives
I am paranoid about losing my files
I don’t really understand pixels and resolution
I’ve got stuff stored all over the place and nothing backed up
I don’t really know how to set up Lightroom
Marketing
I’m an awesome photographer but I struggle to get clients
I’m stuck at a low price point and afraid to bump it up
I need new clients who like my shooting style
I’m too intimidated to make a website
Instagram gives me anxiety
Administrative
I’m ready to become a legitimate business but don’t know how
I don’t keep track of my clients’ information
What’s a print release?
I’m not sure I’m operating legally
I’m not in total control of my sessions or how I run my business
2. identify what you need the most
Money + Pricing Resources
Resource: Pricing Exercise (a la carte) coming soon!
Workshop Course: Pricing Course and Pricing Exercise
Resource: All-In-One Tracking Spreadsheet (FREE!)
Mentoring: One-on-One Pricing Exercise and Strategy
Time Resources
Resource: Time Blocking Worksheet (FREE!)
Template Pack: Email Templates
Template Pack: Newborn Prep Guide Templates
Template Pack: FAQs Templates
Lightroom Tools: Develop Presets
Workshop Course: Sanity-Saving-Systems
Mentoring: Goal Setting and Next Steps Strategy
Editing Resources
Lightroom Tools: Local Adjustment Effects Pack
Lightroom Tools: Develop Presets Pack
Lightroom Tools: Export Presets Pack (FREE!)
Workshop Course: File Management and Lightroom Workflow
Workshop Course: Julie’s Image Processing Workflow
Mentoring: One-on-One Lightroom set-up and walk through
File Management Resources
Workshop Course: File Management and Lightroom Workflow
Mentoring: File Management Audit
Marketing Resources
Workshop Course: Inviting People to the Party
Resource: Pricing Exercise (a la carte)
Workshop Course: Pricing Course and Pricing Exercise
Lightroom Tools: Instagram Stories Collage Templates
Resource: Visualizing your Instagram Grid (FREE!)
Mentoring: Start and Launch New Squarespace Website
Mentoring: Website Review
Mentoring: One-on-One Simple Marketing Strategy
Admin Resources
Workshop Course: Being a Business / Getting Legit
Resource: (AZ) Guide to Getting Legit
Resource: All-In-One Tracking Spreadsheet (FREE!)
Template Pack: Family Session Emails
Template Pack: Releases
Template Pack: Client Agreement and Model Release
Workshop Course: Client Experience and Communication
Workshop Course: Sanity-Saving-Systems
Mentoring: Goal Setting and Next Steps Strategy
3. get it here:
Written Templates:
Lightroom Tools:
pssst… did you download all three freebies yet?
FREE Time Blocking Guide FREE All-In-One Tracking Spreadsheet FREE Lightroom Export Presets
One-on-One
Invest in yourself and grow your business.
Mentoring and Tailored Lessons
I was so overwhelmed when I first picked up a “big-girl-camera” and tried to navigate this business thing! Now, almost seven years in, I’ve grown to love the business part of being a professional photographer, and I love the opportunity to share my passion for making art and running a photography business with others!
Among a comprehensive list of topics, I specialize in:
Pricing/Cost of Doing Business,
Professional Communication Workflow,
Time-Saving Systems and Streamlining,
Website Launch and Forms Use,
Lightroom Workflow,
File Management, and
Goal Setting
Short- and Long-Term Strategy for New or Struggling Businesses.
Pricing is one of the most wince-worthy conversations for a lot of creatives! More than ever, we small business owners are feeling the weight of financial burden it can be to depend on income from clients who hire us for our artistic services. Walk through Business Models, Pricing Strategy and my eye-opening Pricing Exercise with me to help you examine your own pricing structure and what might need to change to get to a place where you are paying yourself the wage that you need. Watch it now…
More Workshop Courses coming soon!!
What you’ll get:
Access to the raw, unedited footage of Julie’s last business workshop, which was held online via Zoom in late April 2020. The only snippets that have been removed are details shared by the live-students that included personal or sensitive information. This is not a perfectly scripted course with a pretty background and fancy audio, this is a REAL workshop, with real students — and Julie, unedited, at home, teaching her heart out on all the things she is passionate about for other family and portrait photography business owners.
Available: approximately 10 hours of footage broken up into eight organized ‘segments’.
Accompanying worksheets to each segment to help you take notes and organize your thoughts.